What is a CRM system and why do companies use it?

A CRM system is software that helps a company keep track of all interactions with leads and customers in one place. It is used to manage sales pipelines, support requests, and marketing follow-ups so teams can build better relationships and close more deals.

Typical modules include -

  1. Contact and account management
  2. Sales pipeline management
  3. Opportunity tracking
  4. Customer service and support
  5. Marketing campaigns
  6. Email and SMS marketing
  7. call logging
  8. Activity tracking
  9. Dashboards
  10. Basic reporting.

Top 10 global players

  1. Salesforce
  2. Microsoft Dynamics 365
  3. HubSpot
  4. Oracle CX
  5. SAP Sales Cloud
  6. Zoho CRM
  7. Adobe Experience Cloud
  8. Zendesk
  9. ServiceNow
  10. Pipedrive

Author

Himanshu Gupta

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